How Raft Amazonia’s new website finally matches the reputation of a five-star adventure business in Ecuador

Raft Amazonia is an adventure tourism business based in Tena, in the Napo Province of Ecuador. Founded in 2010 by the Andi family, an indigenous Kichwa family of the Amazon, the business offers white-water rafting, kayaking, white-water SUP, jungle adventures, Ecuador tours, and animal rescue tours. With over 200 five-star TripAdvisor reviews, Raft Amazonia had a strong reputation — but their website was not reflecting it.

What the old website was doing wrong for an adventure tourism business

The old website opened on a news page, which is one of the worst possible entry points for a tourism business. A visitor arriving for the first time had no immediate sense of what Raft Amazonia offers, where to go, or how to book. The design was dated, the navigation was cluttered, and the story of the Andi family and their commitment to sustainable, authentic jungle tourism was buried or missing entirely.

For a business attracting international visitors searching for adventure experiences in Ecuador, first impressions online matter as much as the experience itself.

How the new Raft Amazonia website presents an adventure business to an international audience

The new website leads with the story and the offer: authentic jungle and white-water experiences in Ecuador, founded by an indigenous Kichwa family supporting sustainable tourism. Each of the six experience categories has its own dedicated section — rafting, kayaking, white-water SUP, jungle adventures, Ecuador tours, and animal rescue tours — with clear descriptions, photography, and a direct path to booking.

The site is available in both English and Spanish, reflecting the international audience Raft Amazonia serves. The sustainable tourism credentials and the family story are front and centre, giving visitors who care about responsible travel a clear reason to choose Raft Amazonia over competitors.

A website that finally does justice to a business with over 200 five-star reviews

Raft Amazonia had the reputation, the experience, and the story. The new website makes sure that anyone searching for adventure experiences in Ecuador can see all of that from the moment they arrive on the page.