Launching a specialist trades website from scratch in Edinburgh
Platinum Restoration Services provides comprehensive insurance restoration and specialist cleaning throughout Scotland, covering water and fire damage, deep cleaning, building restoration, contents restoration, mould remediation, asbestos sampling and removal, commercial drying, and biohazard clean-up. The business launched as part of a growing group alongside Robb Reinstatement and Newhaven Carpets and Flooring, bringing together complementary specialist trades under one roof in Edinburgh.
A new restoration business that needed to establish credibility from day one
With no previous website and no online track record, the site had to work hard from launch. Restoration and insurance work is a high-stakes service: customers are often dealing with stressful situations involving damage to their home or business. The website needed to communicate professionalism, range, and trustworthiness immediately.
The backing of Robb Reinstatement, an established business with deep experience in insurance reinstatement work, gave Platinum Restoration a strong foundation to build on.
What the Platinum Restoration website communicates to customers under pressure
The site clearly sets out the full range of services, giving customers quick access to the specific type of help they need. An FAQ section addresses common questions around processes, equipment, and insurance coverage, reducing the uncertainty that often comes with this type of work. The overall design is straightforward and professional, making it easy to get in touch quickly.
For a restoration business, a website that answers questions before they are asked is as important as the service itself.
Regular enquiries for a brand new restoration business with no previous online presence
Despite launching with no existing online presence, the site has generated regular enquiries since going live, giving Platinum Restoration a steady pipeline of new customers from the start.
