CYC is an established building contractor based in Dalkeith, working across Edinburgh, Midlothian, and East Lothian. They specialise in garage conversions, home extensions, kitchens, bathrooms, renovations, and commercial work. A few years ago they built their own website to get started, but as the business grew it was time for a professional rebuild.
What a self-built website was holding back for a growing building contractor
The original site served its purpose in the early days, but it was no longer keeping pace with the business. With a wider range of services, a growing team, and an expanding area of operation, CYC needed a website that clearly presented everything they offer and gave potential customers the confidence to get in touch.
What the new website does for a building contractor in a competitive market
The new site gives each service its own dedicated page, covering garage conversions, home extensions, kitchens, bathrooms, renovations, and commercial work. Real customer testimonials sit throughout the site, and the team is introduced with photos, giving the business a human face that builds trust before anyone picks up the phone. Accreditations including SSIP and Constructionline are clearly displayed, reinforcing credibility for commercial as well as domestic customers.
Conversion rates over 18 months since the new website launched
Since launch in August 2024, the site has consistently converted visitors into enquiries well above the industry standard (1-3% for a service website), reaching as high as 17.24% and maintaining strong performance month after month. For a building contractor competing across Edinburgh, Midlothian, and East Lothian, that consistency translates directly into a steady pipeline of new work.
