Inspire Fishing is a guided fly fishing business based in Bathgate, West Lothian, offering tailored fishing experiences across Scotland’s rivers, lochs, and stillwaters. Founded by Marc Gillies Schiavone, a lifelong angler who has guided on some of Scotland’s most famous waters including the Tweed, Tay, Spey, and Dee, Inspire Fishing needed a complete brand and online presence to launch the business properly.
Starting a fishing guide business from scratch with no brand and no website
Marc had the expertise, the experience, and the passion. What he did not have was a brand identity or any online presence. For a guiding business targeting anglers from across the UK and beyond, a professional website is not optional: it is the first thing a potential client will look at when deciding whether to book. Without one, the business simply did not exist online.
What the Inspire Fishing brand and website package included
We created a new logo, designed and printed professional business cards through John Young Signs in Rosyth, and built a website that gives each target species its own dedicated page: salmon, sea trout, wild brown trout, grayling, and rainbow trout. A fishing calendar helps visitors plan their trip around Scotland’s seasons, and the website makes it straightforward to enquire and book. We also set up a Google Workspace email address, connected across Marc’s laptop and mobile, so he can manage enquiries professionally wherever he is on the water.
A complete professional presence for a new fishing guide business, delivered in weeks
From first meeting to go-live, the full project was completed in five weeks. Marc now has a consistent brand identity across print, web, and email, giving Inspire Fishing the professional foundation it needs to attract clients who are serious about fishing Scotland’s finest waters.
