Conversion rate up to 10.75%, from a website that was previously a single page.
Lothian Monoblocks and Landscapes has been delivering driveways, patios, landscaping, and garden transformations across West Lothian, Fife, and Edinburgh since 1986. But until recently, their website was a single page.
What a one-page website was costing a landscaping business
The old site had a photo, some text, and a contact form. That was it. There were no individual service pages, no clear breakdown of what the company offers, and nothing to help a potential customer understand the difference between monoblocking, decking, artificial turf, or any of the other services on offer. Visitors had no way to explore, and no reason to stay.
For a business with decades of experience and a broad range of services, the website simply was not doing the work.
How the new website presents the full range of services
The new website gives every service its own dedicated page: driveways, patios, footpaths, walls, steps, fencing, decking, artificial turf, and planters, each with clear descriptions and photography. Accreditations including the Marshalls Register, Tobermore, SEPA, and West Lothian Trusted Trader are prominently displayed, giving visitors the confidence to get in touch. Testimonials sit in context throughout the site rather than being buried at the bottom of a single page.
The result is a website that reflects the breadth and quality of the business behind it.
Conversion rates 8 months after the new website launched
Since launch, the site has consistently converted visitors into enquiries above the industry standard of 1-3% for a service website, reaching 10.75% in March 2026 as the site continues to gain traction.
The old website before re-design
The new website after re-design
