MJ Welford Construction is a building company based in Reading, specialising in home renovations, extensions, loft conversions, and garage conversions. They had a website, but it was outdated and not pulling in new enquiries.
What an outdated, unoptimised website was costing a building company in Reading
The old website had no SEO foundation, no dedicated service pages, and nothing to help a potential customer understand what MJ Welford could do for them. For a building company competing in a busy local market, a website that cannot be found on Google and does not convert visitors when they arrive is effectively invisible.
What the new construction website does differently
The new website gives each service its own dedicated page, with detailed information, benefits, and inspiration for homeowners considering renovations, extensions, loft conversions, or garage conversions. The design is clean and professional, making it straightforward for potential customers to find what they need and get in touch.
Strong SEO foundations were built in from the start, giving the website the best possible chance of being found by customers searching for a building company in Reading.
Conversion rates in the months following the new website launch
Since launch, the site has consistently converted visitors into enquiries well above the industry standard of 1-3% for a service website, demonstrating that a well-structured, SEO-optimised site makes a measurable difference for a trades business.
Old website
New website
